CBBC Chinese Business Culture Training Programme

China is often perceived as being a “difficult” market for a variety of reasons, but cultural differences are often cited as one of the main areas of concern.

Over fifty year’s of experience in helping UK businesses in do business in China have given CBBC a unique insight about China, the Chinese people and its business environment.

CBBC’s mix of UK and Chinese staff also make it well placed to identify and communicate cultural differences and pass on practical observations, strategies and straight forward tips.

Training objectives

The purpose of CBBC’s Chinese Business Culture Training Programme is to provide trainees with an awareness of China and Chinese business culture and an insight into how misunderstandings can arise (and be overcome) during business interactions with Chinese people. Trainees will also learn about practical skills that can make business interactions with China more successful.

Benefits for trainees

• Increased understanding about China and the mind set of Chinese people
• Increased understanding of Chinese culture and its influence on doing business
• Increased confidence and effectiveness in communicating and maintaining relationships with Chinese partners

For more details on the next event contact Stewart Ferguson.

Contact

T: +44 (0)7932 698794
E: stewart.ferguson@cbbc.org