Consider your stage of market entry

New to China?

If you are pre-market entry, make sure you do your homework and read about the opportunities and challenges, plan a visit to the market, then contact us and consider our range of pre-market entry services.

The China Business Guide

The Guide to China on this site is particularly aimed at you.  We want you to have a better understanding of China and the business landscape, so you will form a stronger China strategy and thus do better business in China.  Take time to read the basics, when you need further assistance, CBBC is happy to help. Click here to read the guide.

Top Tips

Whatever you do, don’t forget our top tips

  1. Don’t forget the basics. Make sure you have a sound business proposition and observe your normal business instincts.
  2. Remember China is not one single national market. Understand the regional complexity and develop a China strategy.
  3. Do your homework. Conduct market research and due diligence. Make sure your activities are sufficiently funded.
  4. Recognise the value of relationships. Build credentials and trust by utilising contacts and support network.
  5. Be patient and persistent. Be prepared for challenges, competition and don’t underestimate market expectations.

CBBC Pre-market Services include

  • Pre-market entry advice and consultancy (including Overseas Market Introduction Service)
  • Information Centre
  • Market Research
  • Support Services
  • Member Meeting Programmes
  • Business Workshops
  • Sector Support
  • Mission support

Membership of the China-Britain Business Council

You are welcome to join CBBC at this stage to build your knowledge base, to network with the experienced and to begin to develop a sound China business strategy, but please note our members are generally serious about doing business in China and it might be worth waiting till the next stage of market entry to see if China and CBBC membership are right for you. If you want to consider membership, find out about more of benefits call Lily Yang in the London office in +44 (0)20 7802 2000 or email, or Anne Zheng in the Beijing office on +86 (0)10 8525 1111 ext 700 or email.

Next steps

  1. Read A Guide to Business
  2. Consider the challenges as well as the opportunities
  3. Plan a market visit and be prepared to invest a lot of time
  4. Talk to an expert
  5. Conduct Market Research

Questions?

To find out more, see Who to Contact Next at CBBC.